The only traffic jam in Dunedin

Friday was the big event that causes the only traffic jam every year in Dunedin. A friend of mine sat in her car for an HOUR in traffic on North Road right near our house. This is in a town where you can drive from one side to the other, even at rush hour, in 15 minutes. The big event is the Jaffa race. "Jaffa" is the name of an orange flavored chocolate candy made by Cadbury, which has a big plant right here in Dunedin. 30,000 Jaffas were rolled down Baldwin Street, billed as the steepest street in the world. It's about five blocks from our house. People were able to purchase Jaffas for $2, and each of the purchased ones had numbers on them. The one that rolled down the street fastest earned a $1000 gift certificate for the person who bought it.

Here's the article in our local newspaper about it:
http://www.odt.co.nz/your-town/dunedin/13289/red-tide-rolls-down-street

And here's a video of it. The 30,000 candies are rolled about 2 minutes into the video.
http://www.odt.co.nz/news/dunedin/65852/video-jaffa-race-dunedin

I was sitting in a restaurant with my writer's group right on North Road at the time of the event. Large numbers of people were flooding past the restaurant on foot the whole time we were there.